LIV Ventures Opens New Day Car Wash

LIV Ventures, a subsidiary that extends LIV Development’s mission to invest well and do good through strategic investments, has officially opened its latest project in Vestavia Hills, Alabama. New Day Car Wash, located at 4752 Cahaba River Road, is an automated car wash where a clean start isn’t just a promise but a commitment.

“Like the beginning of a new day, we strive to give customers and their vehicles a fresh and renewed outlook,” said Tom Spies, president of LIV Ventures. “Because when your vehicle looks better, you feel better. You drive into a car wash feeling one way and drive out feeling another. It’s like a clean start.”

To elevate vehicle care standards, New Day is designed so customers don’t have to compromise between a quick wash or exceptional quality. The Birmingham-based brand invests in top-of-the-line technology to deliver a premium wash with unmatched service. Its distinctive approach seamlessly combines speed and precision, supplying a comprehensive clean without sacrificing the level of care that customers and their vehicles deserve.

New Day’s unmatched experience extends beyond its uplifting and encouraging environment. The brand intentionally integrates sophisticated and modern architecture and branding for both curb appeal and an aesthetically pleasing atmosphere. 

“Our elevated building and site design displays our commitment to adding value to the Vestavia community,” said Paden Gaines, director of business operations, LIV Ventures. “We infuse a level of professionalism and intentionality into every aspect of the wash that set it apart from others in the industry.”

In addition to its automated vehicle wash, New Day offers free vacuums, mat cleaners, and a dog wash station. The business is open daily from 8 a.m. to 8 p.m.

To learn more about New Day Car Wash, visit