In 2024, LIV Ventures set out to reimagine what a car wash could be. The goal was simple: create a brand that delivers an exceptional customer experience and stands apart in an industry often defined by sameness. Partnering with LIV Creative Group, the team created New Day Car Wash — a brand designed to feel bright, hopeful, and memorable.
New Day isn’t just a place to clean your car, it’s designed to brighten your day. The cheerful, refined color palette and modern architectural design strike a balance between welcoming and elevated. The simple design is a strategic contrast to most car wash competitors. At New Day, no detail is forgotten — from the way the buildings look and feel, to the lush landscapes and the way customers experience the brand. Our team continues to collaborate closely with LIV Ventures to conceptualize and reshape existing sites and properties. The result is a unique and memorable concept that sets the standard for brand innovation in the car wash industry.
