Our demonstrated success is directly connected to our unwavering commitment to excellence and strategic resident-first approach. Robb Crumpton, LIV Development’s founder and chief executive officer, was drawn to the challenge of producing unique and vibrant living spaces unbound by the limitations of pre-made plans. Exposed at a young age to real estate development, Robb discovered the value of custom design and quality construction. He pursued his interest at Auburn University’s McWhorter School of Building Science and later learned the intricacies of the multifamily business while working for a student housing developer/contractor.
But Robb soon recognized a greater passion. His competitive drive and desire to lead a team to have positive impact catalyzed the formation of his own company. In January 2006, just four years after graduating from Auburn University, Red Mountain Development was born. Robb focused on developments across the Southeast and was intentional about the company’s slow, methodical growth. He hired the first employee amid the 2009 housing crisis and eventually grew the team exponentially by 2012.
After successfully leading the company through the Great Recession, Robb identified an opportunity to expand its market footprint and appeal to a national audience. Red Mountain Development was rebranded in 2011 to LIV Development – a name that represented the company’s purpose to help residents live richer, deeper, and fuller lives. The company’s mission to “Invest Well. Do Good,” was demonstrated through LIV Community Partners, the nonprofit organization established to connect residents across LIV Development properties through community programming and financial assistance.
LIV Development continued its responsible growth mentality and expanded thoughtfully throughout the next six years. In July 2017, increased opportunities in the Tampa market prompted the company to open its first regional office, with its Dallas regional office opening just two years later. LIV Development’s expansion in both geography and talent provided opportunities to reinforce its unwavering commitment to excellence and strategic resident-first approach. With each new development, the company raised the industry standard for multifamily housing by putting the residents at the center of every decision.
In 2021, LIV Development leveraged the value created by its distinct resident-centric experience under one name: Livano. This proprietary brand united all LIV Development properties in culture and design to provide residents with consistency across communities. From state-to-state, residents can expect the same unwavering standard of excellence and innovative design at all Livano properties.
In conjunction with the launch of Livano, LIV Development affirmed its commitment to “Invest Well. Do Good.” by rebranding LIV Community Partners as The Goodfield Foundation. Goodfield enriches the lives of LIV Development employees, residents, and property staff through dynamic programs, events, and service opportunities that create community and enhance personal wellness. The organization’s programs support health and lifestyle learning for residents and increase connection. Goodfield teams live onsite at Livano communities to facilitate connection and care for residents and property staff in times of need. The organization models the importance of a life invested in others and the fulfillment that comes from serving our neighbors.
The company’s commitment to people and positive impact was further reinforced through LIV Ventures, a subsidiary that extends LIV Development’s mission through strategic investments and partnerships. Established in 2022, LIV Ventures partners with organizations and individuals to improve lives and strengthen communities. Since its inception, LIV Ventures has brought the Bitty & Beau’s Coffee franchise to Birmingham, launched New Day Car Wash, and invested in and supported the development and construction of Longleaf Wellness and Recovery centers across Alabama.
Recognizing the benefit of having strategic advisors to help shepherd this growth period, the company’s executive team unanimously voted to launch an Advisory Board in 2022. While LIV Development’s philosophy hasn’t wavered throughout the past 18 years, this group wisely counsels the company’s constant pursuit of excellence.
Most recently, LIV Development closed LIV Development Fund I, a unique fund vehicle that allowed private and institutional capital to invest as the primary equity in LIV Development’s vibrant Livano communities. This fund not only opened the door to new investors but allowed current investors the opportunity to put more dollars to work in LIV assets.
LIV Development’s vision is focused and momentum moving upward. Boasting over $1.8B in development projects, the company’s core values: innovation; execution; stewardship; and entrepreneurship continue to serve as the north star for the growing team and reinforce a culture of high achievement. As the company evolves, footprint expands, and market changes, LIV Development remains unified by its fundamental belief: when there is an investment in the betterment of people, the returns are always higher.